I help people stop performing their lives and start living them.

That probably sounds simple. It is not. But it is the most accurate description I have found for the work I do and for the work I have done on myself over many years that made this work possible.

I am Priscilla Caiza, an Executive Performance and Relationship Coach, certified NLP Practitioner, Heal Your Life® Facilitator, and creator of the Assessment & Recovery System™.

For more than a decade, and through thousands of coaching hours, I have helped people understand the unconscious patterns shaping their lives so they can create lasting change.

Over the past decade I have coached people from every walk of life, from individuals quietly rebuilding themselves to internationally recognised public figures.

Through my work with Prince Marketing Group, I supported Darren Prince, bestselling author and one of the world's leading sports and celebrity agents, with his speaking career and personal development. My work also placed me alongside internationally recognised figures including Dennis Rodman, Ric Flair, Hulk Hogan, and Magic Johnson.

In 2017, I served in a unique intermediary role during Dennis Rodman's historic trip to North Korea, working between his team and The White House. It was an experience that demanded exceptional emotional intelligence, communication, discretion, and composure under extraordinary pressure.

What those experiences confirmed, and what more than a decade of coaching has made undeniable, is this:

External success does not heal internal wounds.

Not for anyone.

The patterns that keep us stuck appear in the lives of the world's most recognised people just as they do in the lives of those who quietly struggle behind closed doors.

The wound does not care about status. Neither does the healing.

My background is intentionally integrative. I am a certified NLP (Neuro-Linguistic Programming) Practitioner, trained through Global NLP Training. NLP works directly with the subconscious patterns, internal representations, and automatic behaviours that influence our decisions long before we become consciously aware of them. It is practical, evidence-informed, goal-oriented, and remarkably effective.

I hold a Certificate in Counselling, which grounds my coaching in psychological depth and ethical practice.

I also hold a Bachelor of Arts in Communications, a Bachelor of Arts in Metaphysical Science, and a Diploma in Marketing and Business. Together these disciplines allow me to combine psychology, communication, behavioural science, business strategy, and personal transformation into one practical coaching approach.

I have studied extensively with Louise Hay and am a certified Heal Your Life® Workshop Facilitator. I have also completed Tony Robbins' training programmes, which continue to influence the way I understand human needs, emotional states, identity, peak performance, and self-sabotage.

But qualifications are only part of the story.

I also bring my own. I know what it feels like to smile through something difficult. To over-give. To people-please. To lose yourself inside the roles you believe you have to perform.

I know what it takes to slowly become more honest with yourself, to challenge lifelong patterns, and to rebuild a life that actually feels like your own.

That journey is what inspired me to create the Assessment & Recovery System™.

Each assessment has been carefully designed to help people uncover the unconscious patterns driving their thoughts, relationships, decisions, and behaviours, and to provide practical tools for genuine, lasting change.

I created these assessments during pregnancy and continued building them during my son's nap times after he was born.

Charlie has reminded me, in the way only a child can, that the most important work we ever do is the work within ourselves.

My mission isn't to motivate people. Motivation fades. My work is to help people understand themselves so deeply that change becomes inevitable.

Because once you understand the unconscious role you've been playing your whole life, you no longer have to keep performing it.

My hope is that these assessments give you what the best coaching conversations have always given my clients:

The feeling of being completely, precisely, and compassionately seen.

Let's begin.